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Kick Drum
50 – 100 Hz – Boost this area to add low-end punch. Don't boost too much because it can create a lot of mud in the low-end causing it to clash with other instruments in this frequency spectrum i.e bass guitar.
150 – 250 Hz – If you’re concerned about boosting the low-end too much, try cutting in this area. Cutting this are will give you more punch without adding more mud.
300 – 600 Hz – Here you'll find that cardboard sound. If boxiness is killing your kick drum sound, cut somewhere in this area. Most metal kick drums have a cut at around 300 Hz.
2 – 4 kHz – This is where the attack is. If you have a hard time getting the kick drum to cut through the mix, don’t add more low-end, add more mids. A larger boost in this section will bring out the beater sound. Depending on what you're mixing the drums for, this range may vary. A narrow boost at the 4 kHz area will bring out the click you're probably looking for.
10+ kHz – I don't tend to do a whole lot of boosting in these upper frequencies, but if you like how it sounds, then by all means create a nice shelf and add a healthy amount of air to your kick drum sound.
Snare Drum